About This Course

In this groundbreaking course, AI for Luthiers, Drew Boyd, Professor and head of Marketing at the University of Cincinnati, returns to the Lutherie Academy to explore how artificial intelligence is transforming the art and business of instrument making. Building on the success of his first course, Marketing for Luthiers, Drew takes students beyond traditional marketing strategies and into the powerful world of AI-driven creativity, design, and promotion.

Whether you’re a professional luthier or an aspiring builder, this course will show you how to harness AI tools to streamline your workflow, generate ideas, and connect more effectively with customers. From concept visualization to personalized marketing campaigns, Drew demonstrates how AI can elevate your craft while keeping your unique artistic touch at the center.

What You’ll Learn:

• How to use AI tools for product design, branding, and storytelling
• Crafting effective AI prompts to generate images, copy, and marketing materials
• Balancing authenticity and automation in your creative process
• Real-world examples of AI applied in the world of lutherie
• Best practices for integrating AI into your daily business operations

Downloadable PDF guides are included with detailed prompt examples, templates, and exercises to help you practice and apply what you learn immediately.

This course is ideal for instrument makers, artisans, and creative entrepreneurs eager to embrace the future of their craft while preserving the artistry that defines it.